One of the most colourful sticks produced by CCM was for American daredevil Evel Knievel.
An avid Hockey player, who once tried out for the Charlotte Clippers of the Eastern Hockey League, Knievel was hired by Toronto Toros' owner John Bassett to take four penalty shots on team goaltender Les Binkley between periods of a WHA game on March 25, 1975 vs the Vancouver Blazers at Maple Leaf Gardens. It was promoted as the Super CHUM Shoot Out.
To accomplish the task Knievel was given a CCM stick decked out in his signature red, white and blue colours.
With Frank Gifford at center ice to cover the event for ABC’s Wide World of Sports, Knievel used the stick to score twice, earning himself $10,000. Meanwhile Binkley used the $2,000 given him for his two saves to take his teammates out for dinner and drinks after the game.
Evel Knievel learned to play Hockey in his hometown of Butte, Montana, playing for the Butte Copperleafs and the Butte Bombers.
He was known as Bob Knievel when he played.
The story also goes that owner John Bassett had no idea that Evel had some hockey experience prior to making this offer. He suggested that two of his players take Evel out the night before to get him drunk to protect that cash offer. The trick backfired and Evel drank them under the table and scored the two goals and collected the 10k.
In the photos of this stunt, you can see him using these exact type sticks. This one had been autographed but as you can see it has now faded due to the white paint on the CCM stick being hard to maintain pen writing. The caption on the Getty Image phot0 reads as follows....CANADA - MARCH 25: Now Evel's a hockey player. Wearing Toronto Toros' uniform; Evel Knievel practises for his shots on goal performance tonight at Maple Leaf Gardens. Between the second and third periods of the Toros-Vancouver Blazers' game; he gets four penalty shots against Toronto goal; for $5;000 for each score. He tried minor hockey once in U.S. but didn't make it. (Photo by Dick Loek/Toronto Star via Getty Images)
Evel Knievel was a renowned stunt performer and motorcycle jumper who attempted more than 75 ramp-to-ramp massive motorcycle jumps between 1965 and 1980, he was undoubtedly the world's greatest daredevil. Performing death-defying stunts in his trademark star-spangled red, white, and blue jumpsuits, Knievel he has claimed to have broken nearly every bone in his body and was also considered to be uninsurable. Perhaps his most famous stunt is when he attempted to make the 140-foot jump over the fountains at Caesars Palace, Las Vegas in which he botched the landing and fractured his skull and was comatose for a month afterward. Other notable stunts include jumping 14 Greyhound buses at Kings Island, a failed attempt to soar over the Snake River Canyon in Idaho using a rocket-powered motorcycle called the Sky-Cycle, jumping over 13 buses at Wembley Stadium in London, and leaping over a shark-filled tank in Chicago. Knievel was inducted into the Motorcycle Hall of Fame in 1999.